Almarai’s strategy is anchored in long-term value creation. It is designed to scale proven strengths, expand confidently where capabilities provide a competitive advantage, and navigate market volatility through disciplined decision-making and financial strength. Guided by clear economic thresholds and a long-term perspective, the strategy places strong emphasis on disciplined execution to translate strategic intent into results, balancing growth with returns while preserving the quality, trust, and brand leadership that define Almarai.
Vision
To grow our leading position as the trusted choice for food and beverages in the region, delighting consumers with quality nutrition every day.
Mission
To provide quality and nutritious food and beverages that enrich consumers’ lives every day.
Values (ASPIRE)
Adaptable
Sharing
Passionate
Innovative
Respect
Excellence
Ambition
Achieve RONOA measurably higher than WACC
Leading Position Where We Play
Achieve Top Quartile Employee Satisfaction
Achieve Sustainability Goals
Growth Pillars
1. Core Acceleration
Capitalizing on our core strengths to accelerate growth and enable expansions:
- Core categories: dairy, food, juice, bakery, and poultry
- Core channels: traditional and modern trade
2. Category Expansion
Expanding into promising categories and platforms aligned with evolving consumer preferences to unlock new growth engines:
- Accelerate water, red meat, seafood, ice cream, frozen bakery, and frozen poultry
- Build scale in snacking and convenience platforms
3. Channel Expansion
Scaling our presence in the most rapidly growing channels to capture emerging growth opportunities:
- Food service
- E-commerce
4. Geographic Expansion
Extending our footprint into priority markets where Almarai can leverage its capabilities to create value and seed future growth opportunities:
- Extend leadership in GCC
- Expand category coverage to prioritized MENA countries
- Seed strategic markets for future growth through exports
Enablers
Operating Model
People
Manufacturing and Supply Chain
Marketing and Branding
Innovation
Digitalization
Key Performance Indicators
Growth drivers
- Defend number one position in key product categories
- Drive market share growth in under-indexed categories
- Accelerate Poultry momentum
- Accelerate expansions in adjacent and new categories
- Expand Foodservice
- Grow e-commerce
- Grow exports
Operations/ Efficiency
- Optimize forecast accuracy
- Reduce wastage
- Reduce out-of-stock
- Assets optimization
- Pursue efficiency projects throughout the value chain
Capabilities/ Enablers
- Saudization
- Develop leadership
- Robust succession planning
- Consumer-centric innovation
Corporate Scorecard
Net Sales Growth
5.2%
Market Share Growth (All Products)
0.20% to 0.30%
RONOA (Return on Net Operating Assets)
9.7%
Nitaqat Status
All categories in Platinum and High Green