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Strategy and Performance

Segment Review

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Spotlight: Digital Transformation

In 2025, Almarai shifted its digital transformation focus from implementing core systems to scaling and integrating capabilities across operations, analytics, and cybersecurity.

  • ERP foundation scaled: Completed a planned SAP S/4HANA technical upgrade following the 2024 migration under RISE with SAP on Google Cloud, improving performance, stability, and scalability, reducing technical debt, and maintaining readiness for future automation and advanced analytics.
  • Enterprise analytics platform established: Built an Intelligent Enterprise Analytics platform (Snowflake + Microsoft Fabric) to integrate data across SAP, manufacturing, logistics, and sales channels to support forecasting, predictive analytics, and real-time operational KPIs.
  • Application landscape simplified: Rationalized legacy applications by consolidating overlapping tools into fewer standardized platforms, improving integration, data consistency, and support efficiency.
  • Cybersecurity strengthened: Expanded defense-in-depth controls across network security and enterprise connectivity (including SASE/SD-WAN) and enhanced endpoint protection, threat detection, and incident response, alongside vulnerability management, email security, data loss prevention, and identity-centric controls.
  • Digital Hub launched (Phase 1): Introduced the Almarai Digital Hub as a single-entry point for employee and operational services, with controlled scaling of low-code/no-code automation.
  • Responsible AI governance strengthened: Expanded AI productivity tools and established an AI Centre of Excellence to set standards and oversight (data readiness, cybersecurity, ethics, and regulatory alignment).
  • Roadmap set: Developed a comprehensive five-year technology roadmap to guide future investments, prioritize initiatives, and ensure alignment between technology, business strategy, and governance.